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Let's be honest: most brands are boring

They look the same. They say the same things, in slightly different words. They choose safe. But safe doesn't touch anybody. Safe is unremarkable. The question is: what’s the alternative? How do you build a brand with soul, with character? A brand your customers will fall for?

A strong brand isn't built in a day

It requires understanding. A strategic view. Writing and design skills. We're here to help you out with that. We strip your brand down to the core and rebuild it from the ground up. Your logo, your visual language, your brand story. Once the foundation is solid, we bring it to life. In web design, in campaigns, on packaging – everywhere.

Oogwereld is one of the Netherlands' leading eyewear chains. They give customers genuine care and attention. However, that strong core of who they are wasn't reflecting in their brand. At first glance, they looked just like every other chain. We flipped the script – elevating them from generic to premium.

→ Strategy and positioning
→ Brand book
→ Concept webdesign
→ Campaigns

Victus was only a few years in when they decided it was time to level up and expand internationally. In a saturated food supplement market, standing out required a sharp positioning. Together, we defined their direction and translated it into every facet of the brand.

→ Brand book
→ Brand movie
→ Packaging
→ New website

Lease a Bike was active in three countries and ready to scale further. But before taking that next step, they needed unity in their brand. We did a full rebranding, centered around the concept ‘great minds lease a bike.’ This became the red thread connecting the brand across borders. Today, they are successfully operating in seven countries.

→ Strategy and positioning
→ Brand book
→ New website

Layer+ is an in-house brand by Skins. It's a fragrance line featuring a diverse collection of scents. We defined the positioning for Layer+, we gave the brand its voice and story. All design work was done by Fabia van Kaathoven.

→ Positioning
→ Brand promise
→ Core values
→ Brand story
→ Tagline
→ Tone of voice
→ Product descriptions

Fietsned had been on the road for about ten years. Business was solid and the company was evolving, but the brand was stuck in the past. We executed a full rebranding to breathe new life into Fietsned, creating a positioning and visual identity that aligns with where the company is headed.

→ Strategy and positioning
→ Brand book
→ New website

Preventative healthcare concepts are popping up everywhere. Yet, they often lack medical depth and genuine care. Everything has to be fast. Measurements are taken at random. People are overwhelmed by a flood of data. Magnes Clinic wanted to do things differently. No quick health checks, but real care. No vague data, but expert advice from doctors. Preventative care the way it’s meant to be.

→ Strategy and positioning
→ Brandbook
→ Webdesign

Aruba Aloe has a legacy spanning over a century. Their aloe vera skincare products are a staple for both locals and tourists. Now, they are ready to look beyond the island of Aruba. They want to evolve from a local heritage brand into a global skincare house. In collaboration with Fabia van Kaathoven, we’ve prepared Aruba Aloe for this next chapter.

→ Positioning
→ Brand book

Customers

Aruba Aloe / Atelier Munro / BNNVARA / Bronsgeest Deur Advocaten / De Roos / Erasmus MC / Fietsned / Layer+ / Lease a Bike / Magnes Clinic / Mark Manson / Oogwereld / PON / Porsche / Secrid / Skins / Victus Sport

If we collaborate, we make you a promise: we turn your company into a brand your customers will fall for. Every promise comes with a set of terms:

The process is everything

We can debate a lot of things, but not the process. First, we get to know you to the core, then we retreat to write, design, and create your brand. Our process is simple, but it's sacred. Because we know the results it brings.

We need space

Building a brand is intimate. We chat, we collaborate, we have fun. But to do our best work for you, we also need space. Space to explore. Space to come up with ideas. If you already know exactly what your brand needs, you might not need us.

You choose character

To create a brand your customers will fall for, you have to be different. It's simple: if you do what everyone does, you won't stand out. Working with us means going for a brand that lives and breathes. A brand with character.

What if?

We – Yuri and Bram – have spent over thirty years in the world of brands, words, and design. We love what we do, we're perfectionists, we want nothing but the best. And the best only happens when you dare to choose. When you dare to go for what's different, for what's real. When you dare to ask: What if?